Fast forward to 2020 and the pandemic has, if even just anecdotally at this time, well and truly changed the way fee-paying schools have been able to advertise their services to parents and students, and it’s set to cause a ripple into the coming years. It’s evident that schools with robust e-learning and move-to-the-cloud policies (or ones that didn’t and have had a steep learning curve!) have been able to at least sail head on into this storm carrying something resembling a paddle. Even as schools return across the globe, they aren’t certain to have open doors all year round.
Admissions teams have already made great strides in adapting to pandemic life, with schools being able to offer flexible new working environments where the tools in place allow. With the majority of an independent school’s income coming directly from student fees, in this blog I highlight questions admissions leaders should be asking in order to protect their income moving forward.
Virus restrictions are forcing a re-think of the classic open day and interview, historic pillars of relationship formation and applicant conversion, and schools are diving into the further utilisation of digital techniques to keep up in this strange new world of facemasks, Zooms and virtual tours.