Our colour palette
HUBmis uses colours purposefully to communicate how things function in the interface. We aim to balance the resting state of the application using neutral colours, against the high emphasis colours restricted to temporal communications of warnings and successes. We’ve used a monochromatic approach of a single blue colour, predominantly reserved for clickable interactive objects only.
The product uses colour entirely based on psychological research in colour theory and it’s a BIG subject. In short, blue incites the optimal arousal in the visual cortex and is thus reserved for items that are clickable.
In summary, colour is a powerful tool in presenting a UI. With a highly complex feature-rich educational MIS we control the use of colour in a highly disciplined and meaningful way. This structured approach creates visual patterns that can make interacting with our product easier to use and more predictable for users.
Primary
Secondary
HUB Blue
#33AACD
R51 G170 B205
HUB blue darkest
#2C343D
R44 G52 B61
HUB blue hover
#EBF7FA
R235 G247 B250
HUB blue darker
#424C58
R66 G76 B88
Neutral
HUB Black
#000000
R0 G0 B0
HUB White
#ffffff
R255 G255 B255
HUB Grey border
#d7d7d7
R215 G215 B215
HUB Grey
#f0f0f0
R240 G240 B240
HUB Grey panel
#fbfbfb
R251 G251 B251
HUB Grey icon
#6d6d6d
R109 G109 B109
HUB Dark grey
#95999e
R149 G153 B158
HUB gradient dark
#1d6e9e
R29 G110 B158
HUB gradient light
#3bbee5
R059 G190 B229