We use four typefaces depending on the application.

Gil Sans MT Pro is what we use for our promotional collateral/campaigns.

  • Medium for Headings
  • Book or Light 12pt for body copy.

Gochi Hand is for special comments, and generally it is not included as a standard typeface.
Gil Sans MT Pro is not included as a standard typeface in most programs, so our colleagues use Arial for all their documentation and we have Word templates set up with the various fonts, such as

  • Heading 1 Arial 16pt colour Pantone 433 RGB 29, 37, 44; single line 6pt after paragraph #1D252C
  • Heading 2 Arial 12pt colour Pantone 431 RGB 91, 103, 112; 12pt before paragraph #5B6770
  • Heading 3 Arial 10pt colour RGB 85, 85, 86; 12pt before paragraph #555556

The web font we use is Roboto.

Setting and justification:

type should be ranged left with a ragged right hand margin.

Leading:

vary for each type style, depending on weight as well as case. In most cases, we can rely on the default. At larger sizes, leading may be reduced; ensure that ascenders and descenders never touch. Space between headings and body copy should be set on a case-by-case basis. Sizes of text of different typefaces can vary, such as with Gil Sans MT Pro and Gochi. A starting point should be half a line of body copy so ascenders and descenders are kept apart.

Tracking and kerning:

for body copy always set to “Optical”. When used at larger sizes kerning should be reduced, and in particular if using an all-cap headline, individual kerning of letters will be required.