Avoiding barriers to our readers fully understanding the message we want to convey, means that certain rules, according to the HUB personality, need to be obeyed!

Capitalisation needs to be consistent to avoid emphasis being put on the wrong words resulting in jerky reading and shouty bits. We stick to two main types of capitalisation which are title and sentence case.

Sentence case

  • Capitalise only the first letter of the phrase or sentence
  • Capitalise any proper nouns

Examples

  • Streamline admissions, recruit more pupils and increase revenue
  • Achieve a full school at Camelot College
  • Benefits to your school

Other uses

  • Field titles, Links, Radio button options, Tickbox options, Section headings, Explanatory text

Title case

  • Capitalise all words four letters or longer
  • Don’t capitalise articles, conjunctions or prepositions such as ‘a’, ‘an’ ‘the’ ‘with’ ‘because’ unless it’s the first word
  • Always capitalise the first and last word

Examples:

  • Next Generation Cloud Native MIS
  • Set a New Task
  • Application and Support

Other uses:

  • Titles of Pages, Titles of pop up Windows, Button names, Titles of Guides, Documents or Presentations

Check HUB vocabulary to find out how to capitalise our HUB product names