Tone of Voice

What we put on screen and paper are often our first chance to make a good impression, so it’s really important that people know what we stand for.

It’s important that every audience identifies with our style, so that as they move through different media, there is a friendly, consistent, clear and succinct message with all things HUB.

This includes campaigns, videos, emails, display materials, website, blogs, product information, release communications, technical and training materials. Plus, every chat they have with us and how we talk to each other on the inside.

Every word can go towards what people think of us, and we don’t want confusing, jargon-filled, badly thought out comms to impact that opinion.

We want the reader to find us approachable and understandable, and we take care to not be repetitive or complicated. We want to write how we speak so not in a formal way – read out loud what you’ve written!

But we don’t want you all to sound the same, just that you’re part of our family. You are, after all, here because you’re smart, caring, thoughtful people who want to help our customers and each other.

Our most common feedback mentions thoughtfulness, knowledgeable, helpful, understanding – so it does matter!