Capitalisation
Avoiding barriers to our readers fully understanding the message we want to convey, means that
Formatting and bullet points
Formatting plays a vital role in keeping a consistent appearance as well as making a
HUB Vocabulary
HUB is the name of our overall product suite. HUBmis® is a registered trademark and
Style
Different school staff have different needs and levels of use for our products. Communication
Tone of Voice
What we put on screen and paper are often our first chance to make a
Tables
Tables are very useful to display information about our products, so use them whenever you
Icons
We like using Icons, they can quickly show links and diversity within elements of
Graphics
Graphics play a very important role for us. Wherever possible we dedicate more space
Typeface
We use four typefaces depending on the application. Gil Sans MT Pro is what
Colours
Our colour palette HUBmis uses colours purposefully to communicate how things function in the interface.
Values
Our Values
Logos
The HUB family of logos is central to our brand and must feature clearly and
Community
Our products have been constantly evolving. But the speed at which we evolve has