WCBS shows commitment to Middle East with staff secondment

August 2022

HUB by WCBS

Following a boom in sales in the Middle East in 2022, WCBS, a provider of Next Generation SaaS to Independent and International Schools has seconded their Head of International, Will McNeil to the UAE.

WCBS has a strong history of working with International Schools, with support and encouragement from the Department for International Trade, and was the first vendor with its bilingual MIS to break into the International and Bilingual Schools’ market.

Stephen Bilboe, CEO of WCBS said,

“We are committed to building next generation, world class solutions for International Schools. Over the last twelve months we have worked a lot with schools in the middle east, who have shown great enthusiasm for this next generation technology. Therefore, to provide 1st class support to our current users and grow our customer base further, we’ve made the decision to have a permanent presence in the region.”

The secondment opportunity was created as part of WCBS’ strong International Growth Strategy, supporting the commercial growth of the brand, products and services to the area, whilst further supporting International Schools across the globe in meeting their cloud objectives; taking their EdTech provisions to the next level.

Will McNeil, who heads up the growing International Team, said,

“The middle east region is of significant strategic importance to WCBS, and recent localisations of the solution including Arabic translation, assessments and communication enhancements means that we’re best positioned as the provider of choice for schools wishing to future-proof their technology provision across the UAE and wider region.  It’s an honour to represent WCBS in the region to support schools in delivering an outstanding education and meet ever-more challenging enrolment targets.”

The HUB product range is the most technologically advanced software for International Schools, having received almost £10m in investment. With the first of the range, HUBmis, successfully launching in 2020 (shortly followed by HUBadmissions and soon to be joined by HUBincome) HUB is bringing International Schools the User Experience, Technology and Security they deserve, across the three core areas of MIS, Finance and Admissions. 

HUB is available across the globe on any device with an internet connection, and is currently available in English, Arabic and Mandarin with more language expansion on the cards for the future.

Antony Woodhams, WCBS CTO, said

“At WCBS, we are passionate about leading edge technology and how we can develop world class solutions to best serve our customers. We constantly strive to adapt and evolve, with a strong focus on security, which we know is so important to International Schools. The HUB SIS (Student Information System) has a genuinely intuitive user experience and is a highly flexible and secure solution. This, combined with a full Arabic translation, shows our commitment to International Schools. WCBS continues to invest heavily in R&D and we are excited about the future of the HUB ecosystem of products.”

You can read more about HUB here, or book a meeting with Will McNeil here.