As leaders of Independent and International Schools, your time is valuable. In this blog post, we’ll explore some quick-to-implement methods that can make an immediate impact on pupil retention and recruitment.
And let’s not forget, we aren’t ultimately looking to convert every single enquiry. As Independent and International Schools we know this is almost never going to be achievable, but also that we want what’s best for our students and ultimately that isn’t always our school.
Even a modest increase in conversion rates can lead to monumental success for your school. Achieving a small percentage increase in your conversion rate is entirely within your reach, and could have a monumental impact on your bottom line.
So what strategies can we implement to turn our admissions dial just a little?
1. Use Social Media to recruit more students
Boost your school’s online presence through social media. Put your best foot forward by sharing success stories, highlighting achievements, and showcasing the vibrant school culture. Social media platforms are quick and effective tools for reaching a wide audience, including potential students and their families.
2. First Impressions Count
Ensure a rapid response to enquiries. Parents considering your school often have questions or concerns and so a prompt and informative response demonstrates your commitment to communication and will leave a positive impression on potential families.
Additionally, improve the first impression by simplifying your enrolment process wherever possible. A user-friendly, online enrolment system can significantly reduce the administrative burden on both parents and your staff. Quick and hassle-free enrolment experiences leave a lasting impression and can be a key factor for parents choosing your school.
3. Keep Parents Engaged
Encourage parental involvement through quick and easy initiatives. Host regular coffee mornings, webinars, or virtual Q&A sessions with school leadership so that you can make parents feel more emotionally invested in your school. Engaging parents fosters a sense of community and shows both prospective and current families that you value their input.
Remember, a small improvement can have a huge impact
Implementing change doesn’t always require a complete overhaul. By incorporating these quick-to-implement methods, you can make a positive impact on pupil retention and recruitment without a significant time investment. Your leadership, combined with these strategic and efficient approaches, will undoubtedly contribute to the continued success of your Independent or International School.
As experts in EdTech for Independent Schools the WCBS Team is here to support schools in recruiting more pupils. Reach out today to learn more about HUBadmissions and how it can streamline your admissions process.