Why Spring 2021 is CRITICAL for School Marketing and an Introduction to WCBS’ new partner – The Stickman Consultancy.

Since March 2020, 25 independent schools in the UK have closed as a direct result of Covid-19. The current pandemic has impacted family finances and, coupled with the growing competition between schools to retain and recruit pupils, marketing has never been more vital for the independent schools sector in supporting them in being sustainable going forwards.

WCBS is therefore delighted to announce that we have entered into a partnership with The Stickman Consultancy – school marketing experts who drive revenue for schools through transformational pupil recruitment & retention strategies.

Everything Stickman does is defined by their company mantra – School Marketing Made Simple. Through their coaching programmes and bespoke consultancy services, Stickman creates powerful, no-nonsense marketing strategies that pay for themselves. Specialising in prep and independents, they’ve helped many schools, nationally and internationally, to generate hundreds of thousands of pounds through boosting admissions, retaining pupils, communicating effectively with parents, increasing attendance at open days, raising school profiles and more.

A unique approach that generates game-changing results for schools with their marketing

Stickman’s approach is centered around a unique 3 step Framework – a model coined by Stickman that fast-tracks schools to game-changing results with their marketing.

The basic principles of the Framework are firstly about helping schools to get a firm foundation in place for their marketing activities, so that when they then reach out to prospective families with their marketing activities, the impact is incredibly powerful. And secondly, it’s about doing fewer activities but generating bigger results.

Sound good?

Stickman applies the 3 Step Framework in all the work they do with schools and is delighted to be able to now teach this approach to multiple schools via their new group coaching programme which launches in February 2021.

“We are so pleased to be working with WCBS. Good marketing goes hand in hand with excellent admissions systems and we’re delighted and honoured to have the opportunity to share our knowledge with your clients.”

FREE Workshop

In partnership with WCBS, Stickman is hosting a special FREE workshop to reveal ‘How prep schools can increase admissions by doing LESS marketing in 2021’. The workshop takes place on Tuesday 26th January at 10:30-11:30am. Rumour has it, it’s set not only to hold a lot of value for prep schools, but that it’s a great deal of fun too.

Click here for more information and to book your place.