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Your Ultimate Application Journey is now available with HUBapply

03/09/2018 09:12:27 | Mark Maybury

Your school’s website is a major marketing tool for your organisation and plays an important role by informing prospective parents about the benefits of their children attending your school. But how easy is it for these parents to engage with you in the admissions process from this point onwards? Is it a simple, streamlined process where they can easily complete an online form to request a prospectus, book a tour, attend an open day or even proceed with an application? In this age of the internet where most things can be completed instantly online, are you capturing interested parents from this first point of contact?

For example, if your website only points to another activity that the parent must do, such as making a phone call during school opening hours or sending an email to a generic address, then they may look elsewhere as this is not convenient for them. When parents sit down after a busy day at work to research the best school for their child, are you providing them with the ability to quickly register their interest or complete an application form? From their first point of contact with you, are they receiving great customer service?

Complete recruitment and admissions CRM

If your admissions process is a manual procedure, then you should consider looking at HUBapply. This exciting new product from WCBS will manage the whole process, from the first touchpoint right through to the enrolment stage at your school. HUBapply is a complete recruitment and admissions CRM system (Customer Relationship Management) that will operate the end to end application journey all online. No more lost paper or unanswered phone calls, as everything is captured on an informative timeline held within the Admissions Administration Portal. Whatever your processes are and whatever routes your pupils enter the school, HUBapply will manage this for you with everybody automatically notified when actions happen.

Easy to view timeline captures every interaction with the parents

Parents have their own dedicated and secure HUBapply Portal where they can complete and submit forms, see where they are in the application process, and make payments – all on the device of their choosing. The intuitive HUBapply Administration Portal will reduce workload, paper, phone calls and conversations that could otherwise be forgotten. An easy to view timeline captures every interaction with the parents whether it be an instant message, email, event booking, a submitted form or payment. The integrated Reviewers Portal enables key people to be involved in the process too, where they can review prospective pupils’ details and make their recommendations. There is a HUBapply Agents Portal as well, so that organisations acting on behalf of parents can have their own secure gateway in the process.

With real time dashboards and reporting tools, HUBapply provides the busy Admissions Department with every piece of information they need, such as conversion rates, projected numbers for the year ahead, or tracking how parents first heard about your school, helping you to improve those all-important marketing activities.

Demonstrations of HUBapply are available by contacting sales@wcbs.co.uk or +44 (0)1458 833 344.

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